Kieran Ashe

Sydney, 19 November 2019: Digital Lifecycle Group (DLG) welcomes Kieran Ashe as Chief Executive Officer of ClearCost. This will see Ashe build and expand on ClearCost’s market share in A/NZ and further develop the business with strategic global channel partners.

Ashe brings more than 25 years domestic and international experience across global Software and Services markets, with expertise in direct sales, operations and channel development of SaaS software solutions in Technology financial and asset management.

Ashe’s past roles include, Account Director APJ, and Alliance and Partner Director for SNOW software, helping clients from paying too much for the software and cloud services they consume, previously working for Flexera a Global Software Asset Manager leader. Ashe was responsible for driving growth through the Snow Software Partner Program and direct clients for both organisations. Ashe with a history growing global market leaders in the development of on-premise and cloud-based Software Asset Management technologies, including multi-platform inventory and software license management, he is a welcome executive addition to the DLG team.

Ashe’s long track record of success in building a SaaS business with large corporate clients and Government will help ClearCost achieve the clear ITFM market growth opportunities that exist through ClearCost’s SaaS software and ITFM managed services and market benchmark data through DLG.

On his appointment Ashe said, “Clearcost when combined with market leading DLG benchmark data and the outcome-based consulting DNA makes a compelling proposition for many CIO’s, CFO’s and cloud operational management “.

“Coming from the leading global software asset management companies, it’s clear the cloud and financial market software market is growing as CIO’s need more than software tools, but benchmark data, spend insights and extensive cost out capabilities that exist within DLG, with Cost Down Revenue Up, and Aligned Outcomes know how”

Of Ashe’s appointment, Ian Woollett, Executive Chairman of Digital Lifecycle Group, and Founder of CDRU said, “Ashe’s appointment will provide a client centric sales focus, adopting user led design processes that support new and exciting ClearCost functions that are required by existing Government and Corporate clients.  We have made several other investments in the past 12 months in ClearCost, in product development and additional consulting staff.  Ashe brings a wealth of software partnering and go-to-market expertise as we further develop Asia Pacific, Europe and the US markets”.

Our continued investment in ClearCost following the acquisition last year is part of a long-term strategic growth plan across the Digital Lifecycle Group (DLG) and this new executive enables Steve Middeldorp the founder to focus on the ClearCost product development and new SaaS platform functionality needed by our clients”.

For all media enquiries, kindly contact:

Kate Tompsett
Marketing Communications, Digital Lifecycle Group (DLG) | 0404 206 666



About ClearCost

ClearCost is an IT Financial and cloud Cost Management platform, that drives client cost transparency in shared services and technology functions with DLG consultants.  As clients prepare for digital transformation, they need purpose-built tools, market benchmark data and cost optimisation services to transform their legacy assets.


About DLG

The Digital Lifecycle Group (DLG) founded in March 2018, following the acquisition of Cost Down Revenue Up ‘CDRU’ has been created in direct response to the need for business-driven digital outcomes. From strategy, sourcing to execution, DLG will fill the gap often missing from major management consultancies and help clients implement value in tangible ways. We help clients execute their technology and shared services strategies as a trusted transformational change agent, delivering guaranteed business outcomes for Australia’s Top 100 ASX listed companies and Government agencies. With an extensive history of delivering high-profile projects to improve the bottom line, we work together with clients.

The Group consists of the three operating companies, a software provider, a strategic advisory and a supplier lifecycle governance firm, being ClearCost, Cost Down Revenue Up and Aligned Outcomes.


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